PR & Communications

Our Merits

  • Unique and creative solutions that meet the clients’ expectations not only by realizing the clients’ business objectives, but particularly by our strict adherence to the ethical principles of public relations.

  • Continuous search for opportunities beyond the agreed communications and business Objectives.
  • Creative approaches to the clients’ special needs in order to find unique and tailored communication solutions.
  • Team work based on the implementation of progressive communications disciplines.
  • Professional quality of services provided by a highly motivated team.
  • Courage and readiness to communicate on behalf of client in crisis.
  • Strong technological background.
  • 24/7 availability

Services

We believe that the length of our service agreements is proof of the positive effect of our activities on our clients’ business.

  • Media Relations
  • Internet Relations
  • Crisis Management
  • Corporate Social Responsibility
  • Public Affairs
  • PR Strategy Consulting
  • Brand Building
  • PR Tools and Support
  • Advertising
  • PR Education

Media Relations

There is no such thing as an information vacuum. When there is a lack of hard information, hearsay fills the gap. The ability to promptly communicate key messages to target audiences can improve perceptions of products and services, but only assuming the basic ethical principles of media relations are respected. It is only these principles which can provide a long term professional relationship with the media based on the quality of information. Building media relations is surely no secret veiled in magic. Well managed media relations have a major positive impact on company reputation and should not be neglected under any circumstances. Strategy and tactics in media relations are always reflected in Cadeau-designed PR activities. Our media relations specialists have extensive experience in this field.

Cadeau Enterprises provides such training and maintains an extensive list of prominent alumni of our training sessions.

  • Identification of Key Media Contacts
  • Media Monitoring and Analysis
  • Media Trip
  • Media Training
  • Key Message Development
  • Q&A Development
  • Press Release Writing and Targeted Distribution
  • Copywriting
  • Press Conference
  • Media Placement
  • Spokesperson Service

Internet Relations

The internet is an important medium for building relationships with all audiences for all companies, regardless of sector. The internet allows opinions to be received by the entire on-line population, but also opens up novel ways of establishing a dialogue with target audiences. The internet allows for personal communication and helps utilize creative tools for attracting the attention of target audiences. A company’s reputation may only improve when the company website provides information relevant for the professional and general public and the company’s business associates. A mere internet presence is not enough today. Beyond traditional communications via the “bricks & mortar” mass media, the Internet provides innovative communications opportunities that we recommend to use if appropriate. Cadeau helps clients create effective internet communications strategies, and together with experienced subcontractors provides a variety of internet related services ranging from internet surveys to web video broadcasts and contextual advertising.

  • Social Media work
  • Consulting on Blogs, Social Networks, and Specific Applications
  • Internet Survey
  • Internet Broadcast
  • Internet Chat
  • Intranet
  • Direct Communication with Target Groups through Videomail.

Crisis Management

A communications crisis is a situation where the reputation of a company is at stake. No crisis situation though is foreseeable in advance but risks, including communications risks are. Successful crisis management by Cadeau standards is based on creative processing of available information, on a timely and responsible reaction and on creative communications solutions. No smaller thing is at stake than the company’s good name and reputation - its most precious assets. A communications crisis without a prompt resolution may lead to the undermining of customers’ and employees’ trust and a direct loss of financial and business opportunities.

We are ready to assist you in dealing with crisis situations 24 hours a day, 7 days a week.

  • Crisis Communication Management
  • Crisis Communications Training
  • Crisis Simulation
  • Crisis Communications Manual
  • Phone and Web Hotline Service

Corporate Social Responsibility

With any company’s success, responsibility arises towards its environs, the society in which it operates. Companies often invest significant funds into their corporate responsibility (CSR) projects, but are rarely able to measure their impact. Without a clear strategy and carefully designed processes, the spending on “charity projects” often becomes money sent down the drain.

Cadeau Enterprises has experience with professionalizing each phase of the company’s CSR: starting from baseline analysis, through strategy and capacity building, to setting transparent processes for;

  • Project selection and evaluation.
  • CSR Strategy Preparation
  • CSR Project Management and Communication
  • CSR Project Evaluation

Strategic PR Consulting

Strategic consulting in public relations as understood by Cadeau Enterprises focuses on the ability to identify and exploit communication opportunities. Utilizing the identified communications opportunities helps our clients forge existing and build new relationships with their customers and/or suppliers.

Cadeau Enterprises provides strategic PR consulting to board members, executives, marketing departments, internal communication departments, human resources and risk management departments. Among strategic consulting services, Cadeau provides:

  • Internal Communications
  • PR Effectiveness Evaluation
  • Identifying Communications Opportunities
  • Identifying Sponsorship Opportunities
  • Investor and Shareholder Relations, Annual Reports
  • Business-to-Business (B2B) Communications

Brand and Reputation Consulting

Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well-established brand does not require discounts or “special offers” to sell. A strong brand is perceived by customers as undiscounted quality. Brand building is a long-term process which should lead to changes in customer’s perceptions and expectations, and, in the end, to a desired change in customer behaviour. Brands apply to fast moving consumer goods (FMCG), as well as business-to-business (B2B) products and services alike. Cadeau provides its clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results.

Cadeau offers services in these areas:

  • Product PR
  • Corporate PR
  • Product/Brand Market Launch
  • Rebranding
  • Relaunch
  • Product Recall

Advertising

There can be situations in Public Relations when one cannot rely on the media’s interest to deliver important information, e.g. a hotline number or a product recall announcement. In such cases, placing an eye catching and creative ad can help significantly. We provide our clients with counsel regarding advertisements in crisis management, improving company reputation, brand building and business to business relations, as well as litigation support. Cadeau provides services in these areas:

  • Advertisement and Advertorial Copywriting
  • Media Placement
  • Graphic Solutions to Ads and Advertorials
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